60% of shoppers leave Lidl feeling positive – confident, eager or happy whereas only 20% leave Somerfield feeling positive while 60% leave feeling ripped off, bored or tired, according to new research presented at world research organisation ESOMAR’s Retail and Shopper conference earlier this month.
Conducted by Ipsos MORI, the research revealed the different emotions people feel after leaving different shops, and explored what lessons retailers can learn.
The research showed that 30% of shoppers leave Waitrose feeling special; a further 20% are inspired or curious. 30% of Boots shoppers leave feeling proud and 10% are amazed. However 20% leave the Co-Op feeling disappointed and another 22% feel ripped off or bored.
ESOMAR appointed Eloqui to raise awareness of ‘Retail and Shopper’ to the marketing and research community through the digital and print marketing and retail trade press.
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