The Power of PR

Eloqui CEO Chris Genasi has been included for the third year running in PR Week’s Power Book for 2009.

The Power Book is a directory of 500 of the UK’s most influential people in PR, as selected by PR Week and a panel of senior journalists and commentators.

Entrants in Power Book are asked a series of questions ranging from their most admired politician to the PR campaigns they wished they had thought of.

Barack Obama dominates the most admired politician, best PR campaign and “brand to watch” categories, as chosen by those in the PR Week Power Book.

A new entry for this year is self appointed “Minister for the Recession” Vince Cable, who is the third most frequently cited politician that PR people admire, showing once again that Vince Cable is probably the only person in Britain who has done well from the economic downturn.

The corporate PR person held in most esteem by those at the top of the PR profession is Lucy Neville-Rolfe of Tesco and in the world of politics, the most admired PR operator is Andy Coulson, Director of Communications for the Conservative Party. As in previous years, Max Clifford continues to be everyone’s favourite and most admired celebrity PR practitioner.

As well Barack Obama’s election campaign, other PR campaigns most often cited as ones respondents wished they had thought of were Dove’s “Campaign for real beauty” and McDonald’s “Mcjobs campaign”

The PR Week Power Book certainly portrays a picture of the diverse and well respected profession that PR has become over the last decade. For those interested in the PR landscape, it provides an insight into those individuals who are managing reputations at the highest levels in politics, business, brands, charities and sport.