Eloqui hired to promote ESOMAR international market research conference in London

Eloqui has been appointed by ESOMAR, the world research organisation, to promote its international market research conference being held in London next week from 2 to 4 March.

‘Retail and Shopper 2009’ will bring together leading retail research experts from around the world to explore what it means to put shoppers at the heart of retailing, and the effect this has on the retail and research industry in the face of a global recession.

Eloqui has been hired by ESOMAR in the UK to promote the vital importance of market research to enable retailers to retain the loyalty of shoppers and weather the global financial storms.

“During times of economic instability it is more important than ever for retailers to understand what motivates their shoppers,” says ESOMAR Director General, Veronique Jeannin; “Eloqui is working with us to increase understanding into how shopper behaviour is changing and how retailers need to be prepared and plan ahead.”

‘Retail and Shopper’ is being held at the Royal Garden Hotel, London, between 2-4 March 2009, and representatives from Coca Cola, Procter and Gamble, Philips and Ipsos MORI will be amongst the speakers sharing their insights into retail research.