Wednesday, 18 March 2009

Eloqui spring newsletter
GREEN SHOOTS - it may be too early to ‘call’ the green shoots of recovery but ‘green’ continues to be a strong theme for Eloqui campaigns in 2009. As well as our ‘Big Light’ schools project, we are working with the Open University’s Sustainable Design course on a competition to get students to develop new designs for recycling systems.
TWITTERING BIRDS - or do they tweet? The jury is still out on Twitter – is it the next big thing or a passing fad? But the appetite for interesting digital campaigns continues to grow. Recent digital projects for Eloqui have included developing an online communications strategy for the electrical waste compliance scheme, Recolight.
SPRING SHOPPING - Eloqui provided PR support to ESOMAR, the world research organisation for its ‘Retail and Shopper 2009’ market research conference held in London earlier this month.
LIGHTER NIGHTS - mean valuable extra training time for the Eloqui ‘victims’ signed up for the Samworth Brothers Charity Challenge this June. Samworth Brothers – a long standing Eloqui client – is one of Britain’s largest food manufacturers. The challenge involves trekking 14km up a 1,000 metre mountain, plus 41km of canoeing and cycling. We need a team name – there is a delicious Samworth Brothers pork pie for the best (printable) suggestion.

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