Eloqui CEO Chris Genasi has been included for the third year running in PR Week’s Power Book for 2009.
The Power Book is a directory of 500 of the UK’s most influential people in PR, as selected by PR Week and a panel of senior journalists and commentators.
Entrants in Power Book are asked a series of questions ranging from their most admired politician to the PR campaigns they wished they had thought of.
Barack Obama dominates the most admired politician, best PR campaign and “brand to watch” categories, as chosen by those in the PR Week Power Book.
A new entry for this year is self appointed “Minister for the Recession” Vince Cable, who is the third most frequently cited politician that PR people admire, showing once again that Vince Cable is probably the only person in Britain who has done well from the economic downturn.
The corporate PR person held in most esteem by those at the top of the PR profession is Lucy Neville-Rolfe of Tesco and in the world of politics, the most admired PR operator is Andy Coulson, Director of Communications for the Conservative Party. As in previous years, Max Clifford continues to be everyone’s favourite and most admired celebrity PR practitioner.
As well Barack Obama’s election campaign, other PR campaigns most often cited as ones respondents wished they had thought of were Dove’s “Campaign for real beauty” and McDonald’s “Mcjobs campaign”
The PR Week Power Book certainly portrays a picture of the diverse and well respected profession that PR has become over the last decade. For those interested in the PR landscape, it provides an insight into those individuals who are managing reputations at the highest levels in politics, business, brands, charities and sport.
Monday, 30 March 2009
Wednesday, 18 March 2009
Eloqui spring newsletter
GREEN SHOOTS - it may be too early to ‘call’ the green shoots of recovery but ‘green’ continues to be a strong theme for Eloqui campaigns in 2009. As well as our ‘Big Light’ schools project, we are working with the Open University’s Sustainable Design course on a competition to get students to develop new designs for recycling systems.
TWITTERING BIRDS - or do they tweet? The jury is still out on Twitter – is it the next big thing or a passing fad? But the appetite for interesting digital campaigns continues to grow. Recent digital projects for Eloqui have included developing an online communications strategy for the electrical waste compliance scheme, Recolight.
SPRING SHOPPING - Eloqui provided PR support to ESOMAR, the world research organisation for its ‘Retail and Shopper 2009’ market research conference held in London earlier this month.
LIGHTER NIGHTS - mean valuable extra training time for the Eloqui ‘victims’ signed up for the Samworth Brothers Charity Challenge this June. Samworth Brothers – a long standing Eloqui client – is one of Britain’s largest food manufacturers. The challenge involves trekking 14km up a 1,000 metre mountain, plus 41km of canoeing and cycling. We need a team name – there is a delicious Samworth Brothers pork pie for the best (printable) suggestion.
GREEN SHOOTS - it may be too early to ‘call’ the green shoots of recovery but ‘green’ continues to be a strong theme for Eloqui campaigns in 2009. As well as our ‘Big Light’ schools project, we are working with the Open University’s Sustainable Design course on a competition to get students to develop new designs for recycling systems.
TWITTERING BIRDS - or do they tweet? The jury is still out on Twitter – is it the next big thing or a passing fad? But the appetite for interesting digital campaigns continues to grow. Recent digital projects for Eloqui have included developing an online communications strategy for the electrical waste compliance scheme, Recolight.
SPRING SHOPPING - Eloqui provided PR support to ESOMAR, the world research organisation for its ‘Retail and Shopper 2009’ market research conference held in London earlier this month.
LIGHTER NIGHTS - mean valuable extra training time for the Eloqui ‘victims’ signed up for the Samworth Brothers Charity Challenge this June. Samworth Brothers – a long standing Eloqui client – is one of Britain’s largest food manufacturers. The challenge involves trekking 14km up a 1,000 metre mountain, plus 41km of canoeing and cycling. We need a team name – there is a delicious Samworth Brothers pork pie for the best (printable) suggestion.
Monday, 9 March 2009
That Shopping Feeling
60% of shoppers leave Lidl feeling positive – confident, eager or happy whereas only 20% leave Somerfield feeling positive while 60% leave feeling ripped off, bored or tired, according to new research presented at world research organisation ESOMAR’s Retail and Shopper conference earlier this month.
Conducted by Ipsos MORI, the research revealed the different emotions people feel after leaving different shops, and explored what lessons retailers can learn.
The research showed that 30% of shoppers leave Waitrose feeling special; a further 20% are inspired or curious. 30% of Boots shoppers leave feeling proud and 10% are amazed. However 20% leave the Co-Op feeling disappointed and another 22% feel ripped off or bored.
ESOMAR appointed Eloqui to raise awareness of ‘Retail and Shopper’ to the marketing and research community through the digital and print marketing and retail trade press.
Conducted by Ipsos MORI, the research revealed the different emotions people feel after leaving different shops, and explored what lessons retailers can learn.
The research showed that 30% of shoppers leave Waitrose feeling special; a further 20% are inspired or curious. 30% of Boots shoppers leave feeling proud and 10% are amazed. However 20% leave the Co-Op feeling disappointed and another 22% feel ripped off or bored.
ESOMAR appointed Eloqui to raise awareness of ‘Retail and Shopper’ to the marketing and research community through the digital and print marketing and retail trade press.
Subscribe to:
Comments (Atom)