Eloqui PR has been appointed by existing client Recolight, the national recycling scheme for lighting manufacturers, to develop and launch a £260,000 schools education campaign to improve public understanding of the differences between Compact Fluorescent Lamps (CFLs) and traditional incandescent light bulbs.
The ‘Big Light Project’ aimed at children aged 8 to 13 will run initially as a pilot across 1000 primary and 800 secondary schools in London and the South East, with plans for a nationwide roll-out in future years. It will be designed to bring the topic of light alive to children in a fun, engaging and interactive way, while communicating serious messages about the environment and climate change.
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