Eloqui hired to promote ESOMAR international market research conference in London

Eloqui has been appointed by ESOMAR, the world research organisation, to promote its international market research conference being held in London next week from 2 to 4 March.

‘Retail and Shopper 2009’ will bring together leading retail research experts from around the world to explore what it means to put shoppers at the heart of retailing, and the effect this has on the retail and research industry in the face of a global recession.

Eloqui has been hired by ESOMAR in the UK to promote the vital importance of market research to enable retailers to retain the loyalty of shoppers and weather the global financial storms.

“During times of economic instability it is more important than ever for retailers to understand what motivates their shoppers,” says ESOMAR Director General, Veronique Jeannin; “Eloqui is working with us to increase understanding into how shopper behaviour is changing and how retailers need to be prepared and plan ahead.”

‘Retail and Shopper’ is being held at the Royal Garden Hotel, London, between 2-4 March 2009, and representatives from Coca Cola, Procter and Gamble, Philips and Ipsos MORI will be amongst the speakers sharing their insights into retail research.

Eloqui launches 'Big Light Project'

Eloqui PR has been appointed by existing client Recolight, the national recycling scheme for lighting manufacturers, to develop and launch a £260,000 schools education campaign to improve public understanding of the differences between Compact Fluorescent Lamps (CFLs) and traditional incandescent light bulbs.

The ‘Big Light Project’ aimed at children aged 8 to 13 will run initially as a pilot across 1000 primary and 800 secondary schools in London and the South East, with plans for a nationwide roll-out in future years. It will be designed to bring the topic of light alive to children in a fun, engaging and interactive way, while communicating serious messages about the environment and climate change.

In the green room...

I don’t have much sympathy for Carol Thatcher …Joanne Milroy writes….but ‘green rooms’ can be stressful places. Last Friday I found myself in one at Broadcasting House, munching Pret sandwiches and….worrying about my hair. I was with a client at a recording of the BBC’s The Bottom Line where one of the other guests was Toni Mascolo, the founder of the Toni and Guy hairdressing chain. It quickly became clear that my strategy for the morning should be to stand as far away as possible from his immaculately coiffered assistant.

The news from The Bottom Line is that it has become the BBC’s latest foray into multi-media programming. As well as the BBC Radio 4 version, it will now go out in three other formats – on radio, on the BBC World Service, and as a TV programme on BBC News and BBC World. The BBC reckon that the Saturday evening Radio 4 format has an average of 650,000 listeners, and the extensions into World Service radio and TV will make it a global programme. With the BBC’s current favourite son Evan Davis in the presenter chair, it seems destined for a higher profile. And my verdict on the green room – quite nice sandwiches, but the BBC tea is still terrible.