Thursday, 6 August 2009

Summer news from the Eloqui team

Visit http://eloquipr.blogspot.com/ for Eloqui news updates

Hip hop moments.....the Eloqui team working for our client 'Summer Uni, London' found themselves rubbing shoulders with Bashy, the popular London grime and hip hop artist at the launch of the charity's summer holidays programme. Summer Uni is running 40,000 free course places for 8-25 year olds over the summer in over 1,000 subjects including everything from media studies to manga art culture. In another education project 700 schools have signed up for 'The Big Light Project', which Eloqui is co-ordinating for lamp recycling scheme, Recolight.

Other summer projects.....include a corporate profile building programe for Beyond Analysis, a customer insight company which uses data management to help businesses make better decisions and a communications audit for a major European research trade association.

What's the story?....Eloqui Partner Joanne Milroy writes on the Eloqui blog and website about the development of Eloqui's new storytelling initiative, which uses traditional story telling techniques to harvest more and better stories out of organisations. The Eloqui team has developed a storytelling workshop and a series of creative techniques to find that elusive headline grabbing tale. http://eloquipr.co.uk/upload/Storytellinginadigitalage.pdf

Eloqui triumphs in Samworth Charity Challenge.... the exhausted 'Piping Hot PR' Eloqui team made it over the finish line in the recent Samworth Charity Challenge. The team completed a 15km walk, 30km cycle ride with abseil (that bit wasn't with the bike) and 11km of canoeing in under 12 hours in tough mountain conditions in the Lake District to raise more than £2,000 for Prostate Cancer and Water Aid. When interviewed afterwards team members cited highlights of the day as; "lunch", "the downhill bit on the cycle ride", and "when I got out of that b..... canoe". The event over two weekends raised an incredible £340,000.

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