Visit http://eloquipr.blogspot.com/ for Eloqui news updates
Hip hop moments.....the Eloqui team working for our client 'Summer Uni, London' found themselves rubbing shoulders with Bashy, the popular London grime and hip hop artist at the launch of the charity's summer holidays programme. Summer Uni is running 40,000 free course places for 8-25 year olds over the summer in over 1,000 subjects including everything from media studies to manga art culture. In another education project 700 schools have signed up for 'The Big Light Project', which Eloqui is co-ordinating for lamp recycling scheme, Recolight.
Other summer projects.....include a corporate profile building programe for Beyond Analysis, a customer insight company which uses data management to help businesses make better decisions and a communications audit for a major European research trade association.
What's the story?....Eloqui Partner Joanne Milroy writes on the Eloqui blog and website about the development of Eloqui's new storytelling initiative, which uses traditional story telling techniques to harvest more and better stories out of organisations. The Eloqui team has developed a storytelling workshop and a series of creative techniques to find that elusive headline grabbing tale. http://eloquipr.co.uk/upload/Storytellinginadigitalage.pdf
Eloqui triumphs in Samworth Charity Challenge.... the exhausted 'Piping Hot PR' Eloqui team made it over the finish line in the recent Samworth Charity Challenge. The team completed a 15km walk, 30km cycle ride with abseil (that bit wasn't with the bike) and 11km of canoeing in under 12 hours in tough mountain conditions in the Lake District to raise more than £2,000 for Prostate Cancer and Water Aid. When interviewed afterwards team members cited highlights of the day as; "lunch", "the downhill bit on the cycle ride", and "when I got out of that b..... canoe". The event over two weekends raised an incredible £340,000.
Thursday, 6 August 2009
Storytelling in the digital age
In recent weeks and months I have been exploring storytelling theory and how communications professionals can use it in a more methodical way to identify stories from within their organisations.
I have been on an interesting journey dipping into topics such as the history and philosophy of storytelling, principles of screen writing, ideas on classical story telling techniques and up-to-the minute thinking on topics such as non-linear storytelling.
Often the problem in PR story mining is that stories collected by talking to the CEO or Sales Director or Head of R & D are not stories in the true sense of the word. They may have aspects of interest or surprise but they are not real stories in terms of structure and appeal.
The end result of my research is that we, at Eloqui, have now developed a series of creative techniques which use established storytelling formats and theories to help mine stories. We have also developed a half day creative workshop to help organisations find stories and content from within.
You may not think that your organisation has much in common with Bunyan’s Pilgrim’s Progress and Homer’s Odyssey, or Beowulf and Jaws (much the same story, just thousands of years apart), or modern day tale such as Indiana Jones and the Raiders of the Lost Ark. However understanding how and why these enduring stories are so compelling to audiences can help to inspire and unlock stories from any source.
Read my full article on this topic at
http://eloquipr.co.uk/upload/Storytellinginadigitalage.pdf
For further information about our workshops contact me at jmilroy@eloquipr.co.uk
Joanne Milroy
I have been on an interesting journey dipping into topics such as the history and philosophy of storytelling, principles of screen writing, ideas on classical story telling techniques and up-to-the minute thinking on topics such as non-linear storytelling.
Often the problem in PR story mining is that stories collected by talking to the CEO or Sales Director or Head of R & D are not stories in the true sense of the word. They may have aspects of interest or surprise but they are not real stories in terms of structure and appeal.
The end result of my research is that we, at Eloqui, have now developed a series of creative techniques which use established storytelling formats and theories to help mine stories. We have also developed a half day creative workshop to help organisations find stories and content from within.
You may not think that your organisation has much in common with Bunyan’s Pilgrim’s Progress and Homer’s Odyssey, or Beowulf and Jaws (much the same story, just thousands of years apart), or modern day tale such as Indiana Jones and the Raiders of the Lost Ark. However understanding how and why these enduring stories are so compelling to audiences can help to inspire and unlock stories from any source.
Read my full article on this topic at
http://eloquipr.co.uk/upload/Storytellinginadigitalage.pdf
For further information about our workshops contact me at jmilroy@eloquipr.co.uk
Joanne Milroy
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